![]() ![]() Despite its popularity and unique cultural place as a distinctive form of animation which has grown in a new media environment, YouTube animation has been entirely neglected by animation scholars. It is now not only the most popular type of animation on YouTube based on view and subscriber count, but also the one most associated with the platform. Storytime animation is a form of short animated content specific to the YouTube platform, characterized by autobiographical, usually comedic stories, recognizable personas, a sense of community among animators, as well as simplistic, animatics-style animation. Since then, the rise of a new type of animation, ‘storytime’ animation, has caused a proliferation of animated channels on YouTube. In 2017, there were more than 30 successful animation-specific channels that created their own content, such as comedy sketches and educational videos, generating more than 11 billion views and 52 million subscribers in total (Akshay 2017). ![]() An example of a traditional art form that has been independently produced on the online platform, but that has also found ways of integrating such ‘new’ genres, is animation. The arrival of YouTube, in particular, has allowed for “independent modes of producing traditional media genres” (Burgess and Green 2009, n.p) as well as new genres, such as vlogging. The emergence of new media has reshaped the creation and sharing of art in contemporary culture (Catricalà 2015 Krekovic 2003). ![]()
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